Websites · Brand & Design
Blackwater Aquatics
Education-led Shopify commerce: ecommerce, SEO and live product education for Canadian aquarists.
- Web
- Shopify

Overview
Blackwater Aquatics is a Canadian aquarium store where the content outweighs the catalogue. Care guides come first and the products they recommend sit behind them, so the store reads to Google like an authority rather than a catalogue.
It is operated by StillAwake Media's founder. It is our own store, not a client engagement, and the case study says so.
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