Website Redesign
Redesign the site. Keep the rankings.
What is a website redesign? It's rebuilding your site's design, structure, and often platform — while protecting the search equity and conversion paths you already earned. The most expensive redesign mistake isn't ugly design; it's launching a beautiful site that silently deletes the URLs Google trusted. We treat every redesign as a migration first.
How we protect what you built
URL & ranking audit
Every existing URL is inventoried with its traffic and rankings before a single pixel changes.
Deliberate redirect map
Kept, merged, or 301'd — every address is a decision, not an accident.
Content migration
The pages earning search traffic move over improved, not deleted.
Relaunch upgrades
Speed, structured data, internal linking, and bilingual structure built into the new foundation.
Before launch, you review the finished redesign on a private preview with a guided tour, flag anything in context, and approve the exact version that goes live. After launch, maintenance and SEO plans keep it compounding.
Redesign questions
What is a website redesign?
A website redesign rebuilds an existing site's design, structure, and often its platform — while protecting what already works: rankings, traffic, and conversion paths. Done right it's a migration, not just a repaint; done wrong it's how businesses lose years of SEO in one launch.
Will a redesign hurt my SEO?
Only if it's done carelessly. Rankings are attached to URLs, content, internal links, and site structure. Our redesigns map every existing URL, preserve or 301 each one deliberately, carry over the content that earns traffic, and re-launch with structured data and performance improvements — so the redesign typically helps rankings instead of erasing them.
How much does a website redesign cost?
Redesigns are quoted in writing from your intake — scope depends on page count, platform, and how much content moves. Typical Canadian market ranges for a professional redesign run from a few thousand dollars to $25,000+; see our website cost guide for honest ranges. You get a fixed written price before committing, never a surprise invoice.
How long does a redesign take?
It depends on scope — but you'll see the plan before you pay, and you review the new site on a private preview with a guided tour before anything goes live. Nothing launches without your approval on the exact version you reviewed.
Can you redesign a site you didn't build?
Yes — most redesigns start from someone else's build. We work from an audit of what exists: what ranks, what converts, what's broken, and what the new site must keep.