Case Study · Finance
BankDeMark: finance software people find through its calculators.
BankDeMark is our own Canadian financial-management product in two parts: Command, a financial dashboard for owner-operators, and Invoice, invoicing with GST, HST and QST resolved by province. People find it through its public site, built on a simple thesis: interactive calculators answer a query completely and give people a reason to come back. We architected that site around 13 calculators and the content that feeds them — 94 URLs today — then engineered the financial layer underneath with the rigor money demands. Every number below is sourced and dated.
Disclosure: BankDeMark is one of our own products, founded by Jaeden Doody, StillAwake Media's founder. It is not a client engagement. We publish it because we can show the whole build — architecture, test suite, measured scores — without asking anyone's permission. Treat it as proof of method, not as a client reference.
Position 1.3
Its head query, Aug 2026
Google Search Console, 180-day window ending Aug 12, 2026: the net-worth-by-age page averaged position 1.3 (332 impressions), retirement-savings-by-age 2.3, and the calculators hub 2.6. It did not hold: in the 90 days to Nov 1, 2026 the same page averaged position 46.8. This is a dated record, not a standing claim.
100 / 100 / 100
Perfect Lighthouse
Accessibility 100, Best Practices 100, SEO 100 — measured by us with Chrome Lighthouse (mobile) on Aug 12, 2026. Not an estimate; a run you can reproduce.
94 URLs
Calculator-led architecture
13 interactive financial calculators, plus articles and pillar pages engineered as one internal-linking system — tools earn the rankings, content converts the intent. Sitemap re-counted Aug 13, 2026; it was 91 at launch and grows as content ships.
26 test cases
Golden financial cases
Money math is tested against golden cases — plus ~190 automated tests across the platform's financial kernel, with money-precision handling built to the cent.
26 tables
Row-level security everywhere
The financial data layer runs 26 Supabase tables, every one RLS-enabled, with tracked migrations and an append-only audit trail.
3 subdomains
One financial system
bankdemark.com (public platform), command.bankdemark.com (business finance app), invoice.bankdemark.com — one entity graph, one brand, scoped cookies.
The honest part
BankDeMark is young and pre-revenue, and its business-finance product layer is in active development — we publish that plainly. What's been shown is that the search architecture can work (an average position of 1.3 on a competitive head query within months of launch, in August 2026, which it has since lost), the measured technical ceiling (a literal perfect Lighthouse score), and an engineering culture where financial math ships with golden test cases and the internal audits are harsher than anything a client would write. Holding rankings, then the clicks and revenue curve, are what the next chapter measures.